What is Dimensionalizer
Before automated dimensionalizers emerged in the early 2000s, warehouse workers measured packages using tape measures and manual scales, a process fraught with inefficiency and error. A worker would measure each dimension, record the numbers on paper or enter them into a computer, weigh the package separately, and manually calculate dimensional weight—a process taking 45-90 seconds per package and resulting in measurement variances of 1-3 inches due to human inconsistency. During peak seasons, this bottleneck caused massive processing delays, and inaccurate measurements led to frequent carrier chargebacks that could cost operations $10,000-50,000 monthly. The adoption of automated dimensionalizing was driven by several converging factors: major carriers implementing strict dimensional weight pricing in the mid-2000s, the explosion of e-commerce creating unprecedented package volumes, rising labor costs making manual measurement economically unsustainable, and increasingly complex compliance requirements for international shipping and hazardous materials documentation.
Since their introduction, dimensionalizers have evolved from static measurement stations requiring operators to place packages manually, to high-speed in-motion systems that measure items on moving conveyors at full production speed. Early systems used basic laser sensors with accuracy of ±0.5 inches and could only handle regular box shapes, while modern systems employ advanced 3D imaging with ±0.1 inch precision and can accurately measure irregular shapes, polybags, and even oddly-stacked pallets. Software capabilities have advanced from simple dimension capture to sophisticated platforms featuring machine learning algorithms that detect measurement anomalies, predictive analytics for capacity planning, and cloud-based integration enabling real-time data sharing across global supply chain networks. Processing speeds have increased from 200 packages per hour in early systems to over 1,200 packages per hour in current high-speed models, while equipment costs have decreased by approximately 40% over the past decade, making the technology accessible to operations of all sizes.
| Aspect | Manual Measurement (Pre-2000s) | Automated Dimensionalizer (Modern) |
|---|---|---|
| Speed | 45-90 seconds per package | 1-3 seconds per package |
| Throughput | 40-80 packages per hour | 600-1,200 packages per hour |
| Accuracy | ±1-3 inches, ±0.5 lbs (human error) | ±0.1-0.2 inches, ±0.1 lbs |
| Data capture | Manual keyboard entry (8-12% error rate) | Automatic system integration (0.1% error rate) |
| Labor requirements | 2-3 workers per measurement station | Minimal supervision, operator handles exceptions only |
| Photo documentation | Rarely captured, manual camera process | Automatic 360° imaging with every scan |
| Cost per measurement | $0.75-1.25 (labor + errors) | $0.05-0.15 (equipment amortization) |
| Chargeback rate | 8-15% of shipments disputed | Under 1% of shipments disputed |
How Dimensionalizers Work
A dimensionalizer is an automated measurement device that uses advanced sensor technology to quickly and accurately capture the length, width, and height of objects. Most modern dimensionalizers employ a combination of technologies including laser triangulation, infrared sensors, 3D imaging cameras, or ultrasonic sensors to scan items in real-time. When an object passes through or is placed within the measurement zone, these sensors create a three-dimensional profile by detecting the object’s boundaries and calculating its dimensions with precision down to fractions of an inch.
The system processes this sensor data through specialized software that filters out noise, compensates for irregularities, and outputs standardized dimensional measurements. Static dimensionalizers require items to be placed on a measurement platform, while in-line systems integrate with conveyor belts to measure items as they move through a facility. The captured data—typically dimensions and sometimes weight—is instantly transmitted to warehouse management systems, shipping software, or billing platforms, enabling automated processes like freight calculation, storage optimization, and compliance verification.
Measurement Process Step-by-Step
When an item enters the dimensionalizer’s measurement field, sensors activate and begin scanning the object from multiple angles—typically completing the initial scan in 1-3 seconds. The device captures hundreds or thousands of data points to map the item’s outer boundaries, automatically identifying the longest, widest, and tallest points regardless of the object’s orientation. Once scanning is complete, the onboard processor analyzes the data, applies calibration corrections, and calculates the final dimensions, usually within 0.5-2 seconds. The system then displays the measurements (length, width, height) on a screen and transmits the data to connected software systems, completing the entire process in under 5 seconds for most packages.
Supported Item Types and Sizes
| Item Category | Size Range (L × W × H) | Weight Capacity | Special Considerations |
|---|---|---|---|
| Small Parcels | 4” × 4” × 1” to 24” × 18” × 18” | Up to 70 lbs | Best accuracy with rigid boxes; soft mailers may require extra scanning time |
| Standard Packages | 6” × 6” × 4” to 48” × 40” × 36” | Up to 150 lbs | Handles most e-commerce and retail shipments; irregular shapes supported |
| Large Freight | 24” × 24” × 12” to 120” × 80” × 80” | Up to 2,500 lbs | Palletized loads, oversized items; may require pallet dimensionalizer model |
| Irregular Items | Variable, up to 96” max dimension | Up to 300 lbs | Non-rectangular shapes, polybags, bundled items; accuracy may decrease by 2-5% |
Accuracy and Speed Factors
Dimensionalizer accuracy typically ranges from ±0.2 inches for small packages to ±0.5 inches for large freight, with throughput speeds of 600-1,200 items per hour depending on system configuration. Several factors influence performance: environmental conditions like excessive dust or extreme temperatures can reduce sensor reliability by 10-15%, while highly reflective or extremely dark surfaces may require additional measurement time. Item placement also matters—centered, stable positioning yields the best accuracy, whereas items hanging over edges or moving during scanning can introduce errors of up to 1 inch. Most systems allow operators to balance speed and accuracy through settings, with “high accuracy” modes adding 1-2 seconds per measurement but reducing variance to ±0.1 inches, making them ideal for applications where precise freight charges matter—such as LTL shipping where a 1-inch miscalculation on a 48” × 40” × 36” pallet could result in $50-$200 in billing discrepancies.
What is a Dimensionalizer
Benefits for Businesses
A dimensionalizer delivers significant value across multiple areas of logistics and warehouse operations, directly impacting profitability and operational efficiency. By automating the measurement of package dimensions and weight, businesses can eliminate costly errors, optimize shipping expenses, and streamline their fulfillment processes. The technology pays for itself quickly through reduced carrier chargebacks, improved space utilization, and enhanced productivity.
Companies that implement dimensionalizing systems typically see measurable improvements within the first few months of deployment. From small e-commerce operations to large distribution centers processing thousands of packages daily, the benefits scale with volume. The combination of accuracy, speed, and data integration makes dimensionalizers an essential tool for businesses competing in today’s fast-paced logistics environment.
Cost Savings in Shipping
Dimensional weight pricing has become the standard across major carriers, meaning businesses pay based on package size rather than just weight when dimensions create a larger billable weight. A dimensionalizer ensures accurate measurements, preventing costly carrier chargebacks that occur when declared dimensions differ from carrier scans—these penalties typically range from $5 to $30 per package. By capturing precise dimensions at the point of shipping, businesses can select the most cost-effective carrier and service level, avoid oversized package fees, and eliminate the 3-8% revenue loss that typically occurs with manual measurement errors. Companies processing 1,000 packages daily can save $50,000 to $150,000 annually by preventing chargebacks and optimizing dimensional weight calculations.
| Measurement Method | Average Error Rate | Annual Chargebacks | Estimated Annual Savings | ROI Timeframe |
|---|---|---|---|---|
| Manual Tape Measure | 5-15% | $45,000-$120,000 | — | — |
| Dimensionalizer System | <0.5% | $2,000-$5,000 | $50,000-$150,000 | 3-8 months |
Error Reduction and Compliance
Dimensionalizers eliminate human measurement errors that lead to shipping discrepancies, inventory inaccuracies, and carrier compliance violations. Manual measurements are prone to mistakes from rushed employees, misread tape measures, and inconsistent rounding practices, resulting in error rates between 5-15%. Automated dimensioning systems provide accuracy within ±0.2 inches (±0.5 cm) and ±0.1 lbs, ensuring compliance with carrier requirements and National Motor Freight Classification (NMFC) standards. This precision prevents disputed charges, maintains carrier relationships, and creates an auditable record of every package’s dimensions—critical for resolving billing disputes and maintaining freight class accuracy for LTL shipments.
Efficiency Gains in Warehousing
Dimensionalizing systems dramatically increase processing speed by capturing dimensions, weight, and barcode data in 1-3 seconds per package, compared to 30-60 seconds with manual methods. This 20-30x speed improvement allows warehouses to increase throughput from 50-100 packages per hour to 600-1,200 packages per hour per station. The technology integrates seamlessly with warehouse management systems (WMS) and shipping software, automatically populating dimensional data and eliminating manual data entry. Labor cost savings are substantial—a facility processing 5,000 packages daily can reduce dimensioning labor by 15-20 hours per day, translating to $75,000-$120,000 in annual savings while simultaneously improving accuracy and employee satisfaction by eliminating tedious measurement tasks.
| Metric | Manual Measurement | With Dimensionalizer | Improvement |
|---|---|---|---|
| Time per Package | 30-60 seconds | 1-3 seconds | 95% faster |
| Packages per Hour | 60-120 | 600-1,200 | 10x increase |
| Labor Hours (5,000 pkg/day) | 25-42 hours | 4-8 hours | 70-80% reduction |
| Annual Labor Cost Savings | — | — | $75,000-$120,000 |
| Measurement Accuracy | 85-95% | 99.5%+ | 15% improvement |
Applications in the US Market
The US logistics market has rapidly embraced dimensionalizers due to the widespread adoption of dimensional weight pricing by major carriers like UPS, FedEx, and USPS. With e-commerce shipments growing by over 15% annually and carriers enforcing stricter measurement verification policies, American shippers face substantial revenue recovery audits if dimensional data is inaccurate. Dimensionalizers protect businesses from costly chargebacks while ensuring compliance with NMFC freight classification standards critical for LTL shipping.
The US market for dimensionalizing equipment is projected to exceed $850 million by 2026, driven by 3PLs, fulfillment centers, and retail distribution operations seeking to optimize space utilization and reduce shipping costs. American adoption rates lead global markets at 62% penetration among mid-to-large logistics operations, compared to 48% in Europe and 35% in Asia-Pacific, largely due to the US’s early implementation of universal dim weight pricing and its highly competitive parcel carrier landscape. From small parcel operations processing 5-10 lb packages to heavy freight facilities handling 2,000+ lb pallets, dimensionalizers have become essential infrastructure across the American supply chain.
| Industry Sector | Adoption Rate | Primary Use Case | Key US Carriers Requiring Data |
|---|---|---|---|
| E-commerce Fulfillment | 68% | Parcel dim weight calculation | UPS, FedEx, USPS |
| Third-Party Logistics (3PL) | 72% | Multi-client billing accuracy | UPS, FedEx, Regional LTL |
| Retail Distribution | 54% | Freight classification & slotting | XPO, Old Dominion, YRC |
| Manufacturing | 41% | Outbound freight optimization | All major LTL carriers |
Parcel vs. Pallet-Focused Models
Parcel dimensionalizers are designed for small to medium-sized packages typically ranging from shoebox-size items up to 150 lbs, with maximum dimensions usually capped around 48 x 48 x 48 inches. These units feature compact footprints suitable for shipping counters, pack stations, or retail environments, and they commonly integrate with parcel carrier systems (UPS, FedEx, USPS) for instant rate calculations and label generation. Pallet dimensionalizers, in contrast, are engineered to handle freight-sized loads from 150 lbs to over 3,000 lbs, measuring items up to 96 x 96 x 96 inches or larger, with some industrial models accommodating loads exceeding 120 inches in any dimension. These heavy-duty systems use more robust sensor arrays, reinforced platforms capable of withstanding forklift traffic, and often feature drive-through or drive-over designs that allow operators to position palletized freight for measurement without manual lifting or repositioning. While some hybrid or multi-range dimensionalizers claim to handle both parcel and pallet sizes, most operations achieve better accuracy and efficiency by deploying specialized systems tailored to their specific size ranges, as the sensor configurations, platform designs, and software optimizations differ significantly between the two categories.
| Specification | Parcel Models | Pallet Models |
|---|---|---|
| Size Range | Up to 48 x 48 x 48 inches | Up to 96 x 96 x 96 inches (or larger) |
| Weight Capacity | 1-150 lbs | 150-3,000+ lbs |
| Accuracy Standards | ±0.2 inches | ±0.4-0.8 inches |
| Scan Speed | 15-60 packages/minute | 3-15 pallets/minute |
| Typical Applications | E-commerce fulfillment, parcel shipping, retail | Freight terminals, LTL carriers, manufacturing |
| Integration Capabilities | Parcel carrier APIs, small package WMS | Freight TMS, ERP systems, LTL rating |
| Price Range | $3,000 - $50,000 | $20,000 - $150,000+ |
Cloud-Based Solutions
Cloud-based dimensionalizers represent the latest evolution in dimensional scanning technology, transmitting measurement data in real-time to cloud servers where it can be accessed remotely, analyzed across multiple facilities, and integrated seamlessly with warehouse management systems (WMS), transportation management systems (TMS), and enterprise resource planning (ERP) platforms. These systems maintain local measurement functionality while uploading dimensional data, images, and weight information to centralized dashboards that provide instant visibility into shipping costs, space utilization trends, and dimensional compliance across an entire logistics network. Cloud connectivity is now available as a feature across all dimensionalizer types—whether fixed, mobile, parcel-focused, or pallet-focused—allowing businesses to add cloud functionality to virtually any hardware configuration they choose. Cloud-enabled systems provide automatic software updates, remote troubleshooting, multi-location data comparison, and advanced analytics like cartonization optimization and freight class recommendations, though they typically require ongoing subscription fees ranging from $500 to $3,000 annually in addition to the hardware cost, and organizations must consider data security protocols for protecting shipment information transmitted and stored off-premises.
| Feature | Cloud-Based | Traditional/Local Systems |
|---|---|---|
| Data Storage | Centralized cloud servers, unlimited history | Local device memory, limited retention |
| Real-time Reporting | Instant dashboards, cross-facility analytics | Manual exports, delayed reporting |
| Remote Access | Access from anywhere via web/mobile | On-site access only |
| Integration Options | API connections to multiple platforms | Direct integration or manual entry |
| Updates | Automatic software updates | Manual updates required |
| Multi-location Management | Centralized control of all devices | Individual device management |
| Cost Structure | Hardware + $500-$3,000/year subscription | One-time hardware purchase |
Implementation Considerations
Deploying a dimensionalizer in your warehouse or shipping facility requires careful planning to ensure smooth integration and maximum return on investment. Before purchasing equipment, conduct a thorough assessment of your current infrastructure, including conveyor belt speeds, available floor space, ceiling height clearance (typically 8-12 feet needed), and existing IT systems. Most businesses require 4-8 weeks from vendor selection to full deployment, including equipment installation, system integration, staff training, and calibration verification. Budget considerations should account not only for the hardware cost ($15,000-$150,000 depending on capacity and features) but also software licensing, integration expenses, and ongoing maintenance.
Success hinges on involving key stakeholders early in the process. Your IT team must evaluate integration requirements with existing warehouse management systems, while operations managers should assess workflow changes and conveyor modifications. Plan for 2-3 days of staff training to ensure operators understand proper package placement, error handling, and basic troubleshooting. Consider starting with a pilot program in one section of your facility before full-scale deployment—this approach allows you to identify bottlenecks, refine processes, and build internal confidence in the technology before committing to warehouse-wide implementation.
Integration Options and APIs
Modern dimensionalizers offer multiple integration pathways to connect with your existing shipping and warehouse management systems. Direct API integration is the most robust option, allowing real-time data exchange with platforms like ShipStation, NetSuite, or SAP through RESTful or SOAP protocols—the system receives input data such as SKU numbers, order IDs, and tracking numbers from your WMS, then returns dimensional measurements (length, width, height in inches; weight in pounds), volumetric data, and package images within milliseconds. For businesses with legacy systems or multiple platforms, middleware solutions like Dell Boomi or MuleSoft provide pre-built connectors that simplify integration without custom coding. File-based integration using CSV or XML exports remains viable for operations with simpler requirements, though this typically introduces 5-15 minute data delays. Cloud-based dimensionalizers increasingly offer plug-and-play SDKs that automatically sync with major e-commerce and shipping platforms, reducing implementation time to just days rather than weeks. Technical requirements are straightforward: stable network connectivity (minimum 10 Mbps), power supply (typically 110V/15A), and modest server resources if hosting locally—most cloud-based systems require only an internet connection with 99.5% uptime.
| Integration Type | Best For | Complexity | Typical Cost | Implementation Time |
|---|---|---|---|---|
| Direct API | Modern WMS/TMS systems | Medium | $3,000-$8,000 | 2-4 weeks |
| Middleware/iPaaS | Multiple platforms | Low-Medium | $5,000-$15,000 | 1-3 weeks |
| File-based (CSV/XML) | Legacy systems | Low | $1,000-$3,000 | 1-2 weeks |
| Cloud-based SDK | Cloud-native platforms | Low | $2,000-$5,000 | 3-7 days |
ROI Calculation for Shippers
The financial justification for dimensionalizer investment becomes clear when you calculate savings across multiple cost centers. Shipping cost reduction represents the most significant benefit—FedEx and UPS charge based on dimensional weight (dim weight = length × width × height ÷ 166 for domestic shipments), and manual measurements often overstate dimensions by 1-3 inches per side, costing businesses 15-30% more in carrier charges than necessary. A facility shipping 500 packages daily with an average overcharge of $2.50 per package saves approximately $312,500 annually. Additional savings come from eliminating manual measurement labor (typically 30-60 seconds per package), reducing carrier dispute chargebacks (which average $25-$50 per incident), and optimizing packaging materials by right-sizing boxes.
To track success post-implementation, monitor key performance indicators including average shipping cost per package (should decrease 15-30% within first quarter), measurement accuracy rate (target 99.5%+), packages processed per hour (should increase 40-60%), carrier dispute frequency (should drop 80%+), and system uptime percentage (target 98%+). Compare these metrics monthly against your pre-dimensionalizer baseline to quantify ongoing value and identify optimization opportunities.
| Cost/Benefit Category | Before Dimensionalizer | After Dimensionalizer | Annual Savings |
|---|---|---|---|
| Shipping costs (500 daily pkgs) | $390,000 | $312,500 | $77,500 |
| Disputed charges/chargebacks | $15,000 (600 disputes) | $3,000 | $12,000 |
| Labor (manual measuring) | 250 hrs/month @ $18/hr | Automated | $54,000 |
| Packaging materials waste | $8,000 | $5,000 | $3,000 |
| Total Annual Savings | - | - | $146,500 |
| Initial Investment | - | - | $50,000 |
| Payback Period | - | - | 4.1 months |
Sample ROI by Business Size:
| Business Profile | Daily Shipments | Estimated Annual Savings | Investment | Payback Period |
|---|---|---|---|---|
| Small warehouse | 100-500 | $30,000-$150,000 | $25,000-$40,000 | 6-16 months |
| Mid-size operation | 500-2,000 | $150,000-$400,000 | $50,000-$80,000 | 4-8 months |
| Large fulfillment center | 2,000+ | $400,000-$2M+ | $100,000-$200,000 | 2-6 months |
Common Challenges and Solutions
While dimensionalizers deliver substantial benefits, implementation teams should anticipate and address common obstacles. Measurement accuracy issues often arise from improper calibration—devices should be calibrated monthly using certified test blocks with known dimensions (typically 12” × 12” × 12” reference cubes) to maintain ±0.2 inch precision, with your maintenance team owning this responsibility. Integration challenges frequently occur when API documentation is incomplete or legacy systems use proprietary data formats; assign these issues to your IT department working closely with vendor technical support and test thoroughly in staging environments before go-live. Processing speed bottlenecks emerge when dimensionalizers are undersized for package volume—a system rated for 30 packages per minute will create line backups if your peak flow reaches 45 packages per minute, so operations managers should spec equipment for 20-30% above maximum anticipated throughput during the selection phase. Staff resistance typically stems from fear of job displacement or distrust of automation accuracy; warehouse supervisors should address this through transparent communication about how dimensionalizers eliminate tedious tasks rather than eliminate jobs, coupled with side-by-side accuracy demonstrations showing the system consistently outperforms manual measurements.
| Challenge | Symptoms | Root Cause | Solution | Prevention | Responsibility |
|---|---|---|---|---|---|
| Inaccurate measurements | Carrier disputes, ±1-2” errors | Poor calibration, worn sensors | Monthly calibration with certified blocks | Quarterly professional service | Maintenance team |
| Integration failures | Data delays, missing records | API incompatibility | Middleware layer, vendor tech support | Pre-implementation integration testing | IT department |
| Slow processing speed | Package queue buildup | Undersized for volume | Upgrade to higher-speed model | Capacity plan for 130% of peak volume | Operations manager |
| Staff resistance | Manual overrides, low adoption | Inadequate training | Hands-on training, accuracy demos | Early involvement in selection process | Warehouse supervisor |
| Irregular package issues | Errors on odd shapes | System limitations | Manual exception workflow | Specify package variety during purchase | Operations manager |
How Does It Impact Freight Rates?
Dimensionalizers directly reduce shipping costs by ensuring accurate dimensional weight (DIM weight) calculations—the pricing method carriers use where freight charges are based on package volume rather than actual weight, whichever is greater (typically calculated as length × width × height ÷ 166 for domestic shipments). When packages are manually measured, understated dimensions trigger costly carrier chargebacks (often $25-$75 per package), while overstated dimensions mean paying for more space than used. Automated dimensioning ensures you’re billed accurately every time, and the data helps negotiate better rates with carriers by demonstrating precise shipping volumes. Businesses typically see 15-30% reductions in dimensional weight charges and recover investment costs within 6-12 months through eliminated chargebacks, reduced labor, and optimized packaging decisions.
Cost Impact Analysis:
| Scenario | Manual Measurement Cost | With Dimensionalizer | Annual Savings (1,000 pkgs/day) |
|---|---|---|---|
| Carrier chargebacks | $50 per disputed package | Accurate billing eliminates disputes | $12,500+ |
| Overstated dimensions | $15 overpayment per package | Precise measurements | $3,750,000 |
| Processing labor | 30 seconds @ $18/hour | 3 seconds automated | $37,500 |
| Packaging optimization | N/A | Right-sized boxes | $50,000+ material savings |
Frequently Asked Questions
FAQ for this topic
How does a dimensionalizer capture measurements so quickly?
A dimensionalizer uses paired sensors like laser triangulation, infrared, or 3D imaging to map the outer boundaries of a parcel or pallet. The device samples hundreds of data points in a couple of seconds and detects the longest, widest, and tallest edges even when the box is slightly skewed.
Software then filters out noise, compensates for reflective or dark surfaces, and calculates length, width, height, and sometimes weight. Because the capture process is automated, it avoids the rounding and reading errors that happen with tape measures.
The result is a reliable dimensional weight input for carrier rating. With API integration the data flows directly into WMS or shipping software, eliminating manual entry and preventing chargebacks.
What accuracy can I expect from modern dimensionalizers?
Entry-level parcel units typically deliver plus or minus 0.2 inches on small packages, while industrial pallet systems range around plus or minus 0.4 to 0.8 inches. Accuracy depends on sensor quality, calibration discipline, and environmental factors like dust or lighting.
Regular calibration with a certified block keeps measurements tight. Reflective film or very dark surfaces can slow scanning or add minor variance, but high-end models compensate with multi-angle imaging.
If you run in-motion systems on conveyors, expect a slight tradeoff between speed and precision. Most vendors let you toggle a high-accuracy mode for tighter tolerances when billing sensitivity is high.
How does a dimensionalizer reduce shipping costs and chargebacks?
Accurate dimensions stop carriers from re-rating packages that were misstated. Each disputed shipment can add five to thirty dollars in fees, and high-volume shippers often see thousands of dollars in monthly adjustments.
By feeding precise measurements into label generation, you avoid oversizing boxes and pick the best service level. That reduces dimensional weight penalties and material waste.
The audit trail also protects you during billing disputes. When your system logs dimensions, weights, and sometimes photos, you can contest incorrect carrier assessments with evidence.
What should I consider before selecting a dimensionalizer?
Define the item range you will measure: small parcels, irregular polybags, or pallet freight. That drives platform size, weight capacity, and sensor choice. Parcel units differ greatly from pallet systems.
Map data flows: will you integrate to a WMS, TMS, or carrier APIs? Choose a model with supported SDKs or middleware, and budget time for testing. Cloud-enabled units ease remote monitoring and updates.
Plan for environment: ceiling height, conveyor speed, dust, and lighting. Spec throughput at twenty to thirty percent above peak volume to avoid future bottlenecks.
How fast is the ROI on a dimensionalizer investment?
Shippers typically recover costs in four to twelve months depending on volume. Savings come from fewer carrier adjustments, less labor on manual measuring, and better carton selection.
If you process hundreds of parcels a day, cutting dimensional disputes by even a few percent translates into tens of thousands of dollars annually. Labor savings add up when you free packers from measuring every box.
Track key metrics after deployment: chargeback rate, packages per hour, and average cost per shipment. Those numbers make the ROI visible and support future equipment upgrades.